Search Engine Marketing

Pay-Per-Click listings are the gold mine of Search Engines and Directories. Pay Per Click advertising appears before the organic (natural) listings in search engines and are commonly displayed on the right or left hand side as well. They are also most often clicked before any items in the natural listing section.

Like all advertising – YellowPages & Newspapers alike  – there’s normally a cost associated with advertising in prime locations. Those costs are separated into two distinct groups for internet advertising – Cost per Thousand Impressions (CPM) and Cost Per Click. Prices per click vary depending on the key phrases you have chosen and the ranking you want to achieve with your listings as well as the industry your business is in. CPM normally averages anywhere from $3.00-$5.00 per thousand impressions.

Pay-Per-Click advertising provides the most accountability among advertising platforms and will allow you – the customer – to see exactly where your budget is going. You’ll be able to see how many conversions have been made, how many leads that were generated, and how much traffic as a whole that was driven to your site to build your brand awareness. When you’re ready to begin – so am I.

Pay-Per-Click  Set-up:

1. Keyword research
2. Campaign creation
3. Ad group creation
4. Writing content of advertisements and selecting landing pages
5. Configuring maximum Cost Per Click (CPC)
6. Configuring advanced aspects such as position preference and limiting ad display times
7. Configuration of analytics for tracking conversions
8. Report of changes that includes keywords, advertisement text and costs

Setup For small websites – $450*

- Up to 60 keywords
- Up to 10 Adgroups
- Up to 20 Ads

Setup For medium sized websites – $850*

- Up to 100 keywords
- Up to 20 Adgroups
- Up to 40 Ads

Setup For large and corporate websites – $1350*

- Up to 150 keywords
- Up to 30 Adgroups
- Up to 100 Ads

*Our set-up fees are for one paid search provider, if you wish to use or are using numerous paid search providers (i.e. Yahoo, Google and MSN) then please contact me to discuss appropriate pricing.

PPC Management Service

The PPC management service fees are:

- $100 + 15% of your monthly spend budget of $1000-$2000.
- $100 + 12% of your monthly spend budget of $2000-$5000.
- $100 + 10% of your monthly spend budget of $5000-$15000.

Monthly Maintenance Services include

- Monthly report detailing all keyword information, costs and conversions (if analytics & tracking has been configured)
- Monthly changes as necessary (I will amend any ads and keywords that are under performing and also update CPC as required)